Plastic furniture transformed with market change
Plastic furniture transformed with market change
The total output of the national plastic products industry was 3471.85 million tons, a year-on-year increase of 6.38%. Among them, the output of 68,296,600 tons was completed in June, an increase of 8.74 percent year on year, and the monthly growth rate of the production of plastic products recovered three months in a row.
The plastic furniture on the market always is low price, portable, many consumer mentioned plastic furniture, take "low price" and its peg. As the change of consumption idea and furniture demand characteristic, diversification, some furniture brand newly introduced all kinds of plastic furniture, with high quality, fashion design, the characteristics of multiple color again to refresh the consumer's perception of plastic furniture concept, the focus on the low end of the mass market plastic furniture also start on a "high" high-end route.
Plastic furniture does not necessarily only have the advantage of cheap price, as long as the design is unique, quality has assurance, also can satisfy a lot of medium and high-end consumer demand. Unlike previous years, this summer's new furniture has made a breakthrough in price, which is more daring and innovative in design style.
Consumers are plastic furniture of choose and buy products, is the main reason of plastic furniture modelling delicate, light and convenient, the second is the color natural, comfortable and easy and comfortable, healthy environmental protection material, practical factors such as; It can be seen that there is a great potential for the market development of plastic furniture in the middle and high-end consumer groups. Plastic furniture price is relatively high, and their own tables and chairs, bookshelf, combination of chest were changed to plastic material, now also has a lot of the kinds of plastic, compared to the wooden furniture, the pros and cons of plastic material is easier to discern, furniture is light weight, put, cleaning easier.
The environmental consciousness of modern consumer is strengthened ceaselessly, so the plastic furniture that designs fashionable, colorful, easy to maintain is more and more attractive to the consumer. More and more furniture brand competition entered the plastic furniture, product technology progress, more excellent craftsmanship, as leading brand in the high-end products of plastic furniture continuously introduce, make plastic furniture is cheap, low consumption idea gradually shift.
The intensified competition of the industry has pushed the brand plastic furniture into new products, and the market strategy has been developing from the low-end mass consumption to the high-end consumer market. Nowadays, high - grade plastic furniture environmental protection, recyclable reuse and other characteristics are more recognized by consumers.
China is at the stage of large-scale urbanization and is also the world's largest home market. As the construction of new towns and public infrastructure accelerate, the potential demand for furniture will increase in the coming years. ROM the fai investigation according to the association, in recent years, plastic furniture has become more and more popular in foreign countries, in Europe, special plastic furniture by many popular among young people of higher education, they love their own small household decorate contracted style, with colorful plastic and transparent furniture let indoor bright.
Furniture market to compound competition transforms plastic furniture or become popular new trend
Plastic furniture than furniture made of wood or metal materials, plasticity is extremely strong, can be made into any shape, its color is rich at the same time, with other furniture clever collocation, can play the role of beautification bedroom. The most important, can be recycled plastic furniture, can minimize the environmental pollution, this to attach importance to environmental protection and quality of life of modern people, is a big advantage, so more and more brought to the attention of the furniture, designers and manufacturers.
The representative of plastic furniture, it is not only cheap, but unique, elegant grade and brand-new life interest, plastic furniture will be in our country furniture market to shine bright.
In a lot of people pursue the mahogany, leather, plastic this little-known material stage, through that at least one problem, low carbon economy of the antenna has penetrated into all walks of life, this is the trend of the environment is.
The growth of any new thing requires a process. In the traditional concept, the plastic furniture represents the lowest end product, which is not worthy of the tang.
With the rise in prices of raw materials, led directly to the furniture market competition intensified and diversified, and due to higher market share reduction and raw materials to the businessman profits thin, the furniture market competition from single to complex competition. Single means of competition are difficult to obtain and maintain competitive advantage, also can't satisfy the customer demand diversity complicate service, present a variety of promotions and use, service, price, and the promotion of composite competition combination of a variety of means of competition.
As an important factor in market competition, product quality, product design, price, service and so on have become the competitive hot spots in the competition of furniture industry.
The standardization of furniture industry is imperative
From the development trend, China's furniture industry development prospect is very attractive. However, the entry threshold of furniture industry in China is low, and the standard of furniture enterprises is not perfect. Some furniture products lack the standard definition, the quality is uneven, and the quality is mixed. Some consumer understanding of the product is so so, standard of the industry but also understand little, whether small or large furniture, furniture furniture industry are lack of unified standard, so the furniture industry has been in a state of standard is not perfect.
With the development of the furniture industry, new technologies and new products have emerged, and the importance of the standard of furniture industry has become indispensable. The system of furniture standard norm is the wisdom of industry collective, it is the summary of experience, only be taken seriously, can make furniture industry maintain rapid development pace
