Hardware tools need to break through technical barriers to create brand expansion
Hardware tools need to break through technical barriers to create brand expansion
In recent years, China's hardware tools industry has been in a developing stage. According to relevant statistics, Chinese tools and hardware exports have maintained double-digit growth for many years. In 2012, the total value of the Chinese tools and metals industry was 11.04 billion usd, up 11.06 percent year on year. The number of countries and regions in the region was up to 215, while exports to India and Australia were up more than 20 per cent year on year. From January to September 2013, the total import and export of tool hardware reached us $13.865 billion. Among them, the value of exports was us $9337 million, up 8.38% year on year. Although China accounts for 50% of global tool exports, it is still not in the power of hardware tools.
After its reason, China's most of hardware tools business to making low-end products or OEM OEM stage) and highly competitive advantage of the high-end products and brands are still dominated by European and American countries, therefore, domestic hardware tools products globally competitive still cannot show. In addition, the hardware of profit space is also affected by raw material market, has been compressed, hardware tools products can no longer rely on prices in China to improve the competitiveness, which requires our hardware tools businesses begin to increase the research of new technologies, a place in the field of high-end, and need a their own independent brand, take the domestic market and foreign brands, and develop overseas market.
Hardware tools industry is one of old industry in our country, but still can't compete with big international brands, in addition to inadequate itself on the technical development of high-end products, as well as the quality of their brand in the domestic market and the serious lack of trust, lead to hardware tools in our country enterprise independent brands. Some enterprises in order to seize market, only by branded for development, can not help but make people think that their own brand really can't go abroad, why want to let the foreign brand silhouette with domestic market! How to promote the products of our products, believe that this is the direction of hardware tool development in the next few years.
Today, all walks of life to human nature, the path of intelligent development, in order to make hardware tools to meet the needs of domestic and international market, must be committed to the development of new products, gradually to develop a professional r&d team, the realization of high-end products localization, no longer rely on imports. The development of industrial clusters and the promotion of industrial upgrading will make the competitive advantage of industry groups more clear. The road to continuously explore, out of its own brand construction, has a quality assurance, high quality, trustworthy brand, popular in the domestic market, swept the international market, to become worthy of the name hardware tools power!
