The market competition is fierce our plastic machinery export faces new opportunity
The market competition is fierce our plastic machinery export faces new opportunity
1. Status of Russian plastic machinery market:
Russia's market economy has grown by more than 6% a year since the 1998 financial crisis. Growth in 2004 was 7.1%, compared with 7.3% last year, according to the international monetary fund. Russian manufacturers are gradually expanding their production capacity and investing in the modernization of factories. The first to benefit from growth is the growing market for plastics, plastic processing machinery and other light industrial machinery. Russia's demand for plastic machinery is large, but its capacity to produce plastic machinery is limited, and it is far from being able to meet market demand.
The demand of the Russian plastic machinery market is strong, because the domestic food industry develops rapidly, and the demand for plastic packaging materials grows accordingly. The second is the growing demand for plastic products from construction materials, sporting goods, stationery supplies and the automobile industry. At present, more than 2,000 enterprises in Russia are involved in plastic processing. The existing injection molding machine is estimated to be around 10,000, and most of these machines are old and more than 80% of the machines have to be replaced.
According to industry insiders, the plastic machinery market has become one of the fastest growing markets in Russia in recent years, with a market size of us $200 million to us $300 million. Market experts estimate that the Russian plastic machinery market will continue to grow in the coming years.
The world's manufacturers are fiercely competitive
The expansion of the Russian plastic machinery market and promising prospects have attracted high attention and fierce competition from plastic machinery manufacturers around the world. European machinery company not only strengthen marketing, expand market share, have developed many Asian machinery company, strive to occupy a place in the Russian market, have work hard in order to attract customers in Russia. Many companies use sales strategies to "buy high-quality products at a reasonable price" and promote their products to be affordable, trustworthy and easy to operate. Some companies also hold seminars and training courses at buyers' factories. Competition for the Russian plastic machinery market is heating up.
At present, Russia's plastic machinery market is mainly imported from Germany, Italy and Ukraine. China ranks 5th. Among Asian countries, South Korea and China are the most important producing countries, with exports reaching 4.7 million and 420 euros respectively. All in all, Asian countries and regions (China, South Korea, Japan and Taiwan) account for 20% of Russia's market share. But compared with 31% of 2003, Asian suppliers have to admit that exports are down.
3. The gap between China's plastic machinery export and foreign countries
Equipments in the restricted our country exports to Russia is one of the factors that currently there are no special exhibition in Russia chinese-made small devices, Russia user equipment when the choose and buy, in addition to understanding the technical performance, mechanical generally need to see the physical prototype, and most manufacturers in China mainland, and extremely inconvenient, and buy after debugging maintenance, spare parts supply, and many other issues, Russian clients who want to purchase the equipment increased the difficulty.
Technological innovation lags behind, and the product level needs to be improved. At present, in terms of overall technical level, the gap between China's plastic machinery and foreign developed countries is over 20 years, 10 times worse than that of Europe. On the one hand, there is a lack of high-end design and innovation talents in the molding machine industry. Second, there are few specialized research institutions of domestic plastic machinery; In addition, due to some plastic machinery in our country enterprise of inadequate investment on technology innovation, there are no effective innovative technology research, and so on for a long time, the plastic machinery mainly go generic way of domestic and foreign counterparts products, few independent intellectual property products, cause long-term lag behind foreign domestic plastic machinery products, products is not high, the situation of serious product homogeneity.
4. Main products of Russian plastic machinery demand
Russia needs to import plastic machinery that focuses on small, low-price plastic machinery. This provides a good opportunity for the export of such equipment in China. As far as the machine is concerned, the main imported injection molding machine, hollow molding machine, vacuum molding machine, plastic extruder and plastic recycling machine etc. In terms of imports, there are usually three categories, including the purchase of whole plant equipment, update equipment upgrade, and the addition of equipment for the existing production line. China is already one of the important sources of Russian plastic machinery imports, and domestic plastic machinery enterprises should use our geographical advantages to expand the market share of Chinese plastic machines in Russia.
5. The export potential of plastic machinery in China remains to be tapped
Plastic machinery in China has become one of the fastest growing industries in the traditional machinery manufacturing industry. The rapid development of plastic machinery industry in China is due to the following factors: first, the high speed development of domestic plastic processing industry, and the high demand for plastic machinery; The second is the equipment update and obsolete equipment of the high technology equipment.
The increase in plastic production has led to a rise in sales of plastic machinery. The good development prospect of plastic processing industry will still be the main driving force for the rapid development of plastic machine industry in China. After entering wto, the development of plastic machinery industry in China has brought at least two advantages: first, it is beneficial to export. Second, it is conducive to the introduction of technology, including the advanced manufacturing technology brought by foreign investors in joint venture and sole proprietorship enterprises.
China is the world's superpower plastic machinery production, but for years exports have accounted for only 5% ~ 10% of all products generate, the plastic mechanical powers, such as Italian exports compared its output value accounted for about 50%, is very disproportionate. According to the current production capacity and export potential of plastic machinery in China, increasing export should be one of the basic solutions for our further development. We must make full use of the opportunities brought by entering the world, strive to create conditions and increase exports to expand the development of plastic machinery industry in our country.
Plastic machinery manufacturers in China need to attach great importance to the Russian plastic machinery market demand to expand, the good prospect of development trend, in an effort to expand in Russia's plastics machinery market share at the same time, to calm analysis of the current competitive situation, continue to improve our country exports to Russia, enhance market competitiveness.
6. How to seize the Russian plastic machinery market
Cheap and small machines are popular
The demand of the Russian plastic machinery market is strong, because the domestic food industry develops rapidly, and the demand for plastic packaging materials grows accordingly. The second is the growing demand for plastic products from construction materials, sporting goods, stationery supplies and the automobile industry. The third is that 45% of Russia's plastic machinery has been used for 10-20 years, and 25% more than 20 years. All these factors have promoted the market demand of plastic machinery and promoted the boom of plastic machinery market. Russia needs to import plastic machinery that focuses on small, low-price plastic machinery. As far as the machine is concerned, main imported injection moulding machine, hollow molding machine, plastic extruder and plastic recycling machine etc. In terms of imports, there are generally three categories, including the purchase of whole plant equipment. At present, the main import sources of Russian plastic machinery are Germany, Italy, Ukraine and other countries. China is the fifth largest importer of plastic machinery in Russia.
2. Seize the market with price, quality and service
Currently restricted Chinese equipment is one of the factors of Russia's exports to Russia is not a specialized exhibition place with small equipment made in China, the Russian user equipment when the choose and buy, in addition to understanding the technical performance, mechanical generally need to see the physical prototype, and most manufacturers in China mainland, and extremely inconvenient, and buy after debugging maintenance, spare parts supply, and many other problems, who want to purchase Chinese Russian customer increased the difficulty of the equipment.
China plastic machinery manufacturers need to attach great importance to Russia plastic machinery market demand to expand, the good prospect of development trend, in an effort to expand in Russia's plastics machinery market share at the same time, to calm analysis of the current competitive situation, continuously improve product exports to Russia, enhance market competitiveness. According to the expert analysis, to expand the export of the Russian market, one is to reduce the cost, to maintain the price advantage; The second is to improve the quality of products and increase the scientific and technological content. Third, we need to improve after-sales service and actively seek reliable agents. If we have reliable agents in Russia, we can have a great advantage in solving equipment installation, after-sales service and advisory services.
